CCTV News: As the Spring Festival approaches, the land of China is filled with joy and vitality. On January 16, the cross-regional flow of people in the whole society is expected to be 194.4 million, and the purchase and sales of New Year’s goods markets in various places are booming, and the cultural elements of the Spring Festival are rich and colorful. Recently, the General Office of the State Council issued the "Several Measures on Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption", and the subsidies for purchases were further upgraded. Let us walk into the crowd and into the market together to feel the vitality of mobile China.

The flow of personnel during the Spring Festival travel rush continues to rise, and multiple measures are taken to ensure smooth travel

The third day of the Spring Festival travel rush has entered, and the flow of personnel continues to rise. The transportation and other departments have taken a number of measures to ensure smooth travel for the people and smooth and orderly transportation.

Data from the 2025 Comprehensive Transport Spring Festival Travel Work Team showed that on January 16, the cross-regional personnel flow in the whole society was estimated to be 194.4 million, of which 11.6 million were railway passenger traffic. In view of the situation where there are many tourists traveling with children during the Spring Festival travel rush, Yan'an Station, Ganzhou West Station and other stations have specially set up children's playgrounds.

The flow of highway personnel is expected to exceed 180 million on January 16, and the proportion of long-distance travel across provinces and regions has increased significantly compared with usual conditions. Before the holiday, the movement of people mainly involves migration of megacities and provincial capitals to surrounding cities and major labor export provinces and cities. As the proportion of new energy vehicle travel gradually increases, transportation, electricity and other departments provide charging convenience for new energy vehicle owners by adding mobile charging cars.

In terms of water transportation, in order to alleviate the tension between new energy vehicles in the Qiongzhou Strait, during this year's Spring Festival travel rush, two special transport flatbed cargo ships for new energy vehicles officially sailed on the route from Zhanjiang Hai'an New Port to Haikou Xiuying Port. The loading method was adopted, which greatly facilitated new energy vehicle owners to board the boat and saved drivers and passengers' ride time.

Purchase and sales in New Year’s goods markets in various places are booming

The Spring Festival is approaching day by day, people are raising lanterns and preparing flowers, enterprises are stepping up production, and the market is booming.

When you are busy preparing for the New Year, you will inevitably have lanterns, colorful lanterns and Spring Festival mascots. In Danzhai, Guizhou, enterprises are busy with production, and lanterns, couplets, Fu characters, New Year pictures, etc. are stocked. Thousands of lanterns are shipped to local markets and surrounding provinces and cities every day. In Qingyang, Gansu, intangible cultural heritage sachets were sold during the New Year Festival, and orders increased by 40% compared with previous years. In Tongliang, Chongqing, the number of orders for colored lanterns is increasing, and workers are busy building traditional colored lanterns to prepare for the large-scale lantern group during the Spring Festival. In Shijiazhuang, Hebei, the intangible cultural heritage Gaocheng palace lanterns have entered the peak sales season, with more than 200 varieties and more than 30 processes, and villagers work overtime to supply festival markets from all over the country.

The Spring Festival is approaching, and the fragrance of flowers is everywhere in the main production areas, and the sales of New Year's flowers are gradually heating up. Guangzhou has released market information on 162 New Year's flower growers in 8 main flower production areas in the city. Thousands of flower cars are sent to all parts of the country every day in Zengcheng, the main production area alone. In Kaiyuan City, Honghe Prefecture, Yunnan, this year's New Year flower market targets different cities and different customer needs, and carries out color customization and cultivation innovation. It is expected that more than one million new varieties of flowers will be sold to large and medium-sized cities in China before the Spring Festival. In the flower planting base in Zhengzhou, Henan, Phalaenopsis alone has increased to nearly 1.8 million this year, and the species has expanded to more than 120 species.

In the New Year's goods market, the cultural elements of the Spring Festival are rich and colorful. In Zhejiang, the wide variety of cultural and creative products in the Year of the Snake are very popular among consumers. New Chinese clothing that combines Chinese aesthetics and modern craftsmanship are endless customers to buy. In Nanning, Guangxi, specialty New Year’s goods are not only sold well locally, but are also favored by foreign consumers. Shanghai has launched an online New Year’s Goods Festival, focusing on New Year’s Goods, Fashion Consumption, Cultural and Tourism Consumption, etc., enriching the online and offline New Year’s Goods market, with the New Year’s customs and New Year’s flavor particularly strong. The agricultural and sideline products market in Changsha, Hunan has prepared gift boxes and fruits for family reunion, and tens of thousands of merchants are busy wholesale and retail.

The General Office of the State Council issued the "Several Measures on Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption"

In order to implement the deployment requirements of the CPC Central Committee and the State Council on expanding service consumption and promoting the development of the cultural and tourism industry, the General Office of the State Council recently issued the "Several Measures on Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption", proposing "enriching consumption measures to benefit the people, holding a series of cultural and tourism consumption promotion activities, and supporting local governments to strengthen cooperation in the areas of mutual delivery of tourists and mutual promotion of resources", "meeting the consumption needs of different age groups, launching a batch of high-quality stage plays on children's themes, creating parent-child resort hotels, and optimizing parent-child amusement services", "expanding the supply of characteristic and high-quality products, and encouraging localities to appropriately relax the number of sales (issuance) invoices for large-scale commercial performances, and no longer repeat content review of the tour project tour sites", "cultivating consumption scenarios, creating a new public cultural space", "innovating industrial policies, strengthening fiscal and financial support", and "optimizing the consumption environment".

From January 20th, various places will gradually implement subsidies for digital products such as mobile phones

The reporter learned from the Ministry of Commerce that starting from January 20th this year, various places will gradually implement new subsidies for digital products such as mobile phones. Mobile phones, tablets, and smart watches (bracelets) purchased by individual consumers with a final sales price of less than 6,000 yuan can enjoy a 15% purchase subsidy. Each consumer can subsidize one piece per type of product, and the maximum subsidy amount for each piece is 500 yuan.