CCTV News: Since the United States wields its tariff stick, many Chinese companies that rely on exports have encountered severe challenges. A veteran canned food company in Kaihua, Quzhou, Zhejiang, exports 50% of its products to European and American countries. Due to the surge in tariffs, orders were suspended, and foreign trade production lines were completely stagnant. Even equipment and raw materials for expanding production capacity in the early stage are facing a crisis of stopping payment. In this test, how can this company with more than 20 years of foreign trade experience achieve a counterattack from 70 cans of daily sales to 500 cans under the triple force of the government, platform and itself?

In the warehouse of Zhejiang Tiantong Food Co., Ltd., the reporter saw a lot of canned products in English packaging accumulated, which were originally shipped to the United States.

The company's head introduced that in 2024, the company had just passed the factory inspection of the US Food and Drug Administration, and the orders of US customers increased a lot. I originally thought that foreign trade business could achieve leapfrog development, but I didn’t expect that the United States would impose tariffs, which led to a large number of products being unsalable. Multiple parties have collaborated to build a "domestic sales expressway"

The inventory backlog of tens of millions of yuan, the production line is shut down, and the capital chain is in urgent need. When the company's head is at a loss, the local government's matchmaking allows the company to see a turning point.

Niu Chunmin, director of the E-Commerce Development Center of Kaihua County, Quzhou, Zhejiang Province, introduced that more than 90% of the company's exported products are exported to the United States. They find ways to sell their products quickly and find ways to solve the problem of exports to domestic sales.

With the government's help, Li Pichong brought his canned food to Hangzhou and found Sinopec's Zhejiang Yijie Branch, hoping to expand domestic sales channels.

The negotiations started on April 20, and it took only 7 days. Moreover, not only the canned food of this company, but also the products of many other foreign trade companies have been launched in more than 130 convenience stores across Zhejiang Province. The counterattack password for canned food companies from selling 70 cans to 500 cans per day

Although foreign trade canned food was successfully put on the shelves by changing the label, since the packaging originally targeted at American hypermarkets was not suitable for domestic convenience stores, the product began to sell because of "not adapting to the local environment" and "is cold when it is put on the shelves".

Foreign trade enterprises have good products, convenience stores have sales channels, customers need products with good quality and low price, and cooperation has achieved win-win results for all parties. However, the sales volume of dozens of cans a day made Li Pichong, who was used to large foreign trade orders, feel very uncomfortable.

The first batch of foreign trade canned foods to enter convenience stores are packaged in large-scale "American hypermarkets" and are not suitable for domestic convenience stores consumption habits. Enterprises and convenience store staff actively adjust their sales methods. From "slimming" in packaging specifications to scene-based marketing of 3 pieces worth 100 yuan, "international quality" has instantly turned into a "national hot product". Canned food companies are deeply engaged in the "local track" of 1.4 billion people.

Canned foods with English labels in corporate warehouses are decreasing, while newly designed national trend packaging samples have been put on the desk. While testing the Southeast Asian market, this canned food company accelerates the breakthrough of the "local track".

At present, major e-commerce platforms are also actively leveraging their channel advantages to smooth the domestic sales channels of foreign trade enterprises, and help stabilize foreign trade and expand consumption. JD.com has launched a support plan to convert exports to domestic sales. In the next year, large-scale procurement of exports to domestic sales will not be less than 200 billion yuan; Taobao and Tmall have launched a special project of "Foreign Trade Selection", aimed at at least 10,000 foreign trade merchants and 100,000 foreign trade goods, and has helped merchants quickly "turn from outside" through a number of measures.

With the help of local governments, Li Pichong's canned food has now been moved into the canteens and many supermarkets in Kaihua County, and new progress has been made in the online channels for Kaihua County to contact in the early stage. At present, companies are planning to develop new products suitable for the domestic market, and the originally expanded foreign trade production capacity will also be transformed into the domestic sales market.