"New" new scenarios and new products in many places, and continuously activate the potential of the "May Day" cultural and tourism consumption market

CCTV.com2025-05-14

CCTV News: The May Day holiday is approaching, and many people have begun to plan their itinerary. In order to welcome the May Day holiday, many places have "launched" new scenarios and new products for cultural and tourism consumption, and have launched measures to benefit the people, constantly activate the potential of the cultural and tourism consumption market.

Beijing: The Grand Canal Cultural Series will be launched across the "May Day"

From April 26 to May 5, the "2025 Grand Canal Cultural Series" will be launched on the banks of the Tongzhou Grand Canal in Beijing, unlocking the new gameplay of "Tongzhou on the Canal". The opening immersive live performance "The Scenery of the Catalog" replicates the ancient castle ship's departure scene. With the Grand Canal as the main axis, a series of cultural activities such as flower boat parades, intangible cultural heritage performances, Universiade long song light and shadow show, water digital photography exhibitions, etc., immersive interactive experiences and new consumption scenarios.

Sichuan: "May Day" cultural and tourism feast "new" and first launched multiple low-altitude routes

On April 25, the Sichuan Leshan Giant Buddha-Emei Mountain low-altitude tourist route achieved its first flight, and the two major world cultures and natural heritages were "connected to the cloud" for the first time. This 20-minute "air corridor" provides tourists with a unique perspective of "the Buddha's feet touch the three rivers, and the golden head embraces the nine heavens". Sichuan has launched 10 low-altitude tourism routes, unlocking new scenes through "low-altitude + cultural tourism", and inviting tourists to look at Sichuan from a different perspective. During the May Day holiday, the local area also launched six major theme tours, including folk songs, mountain and river tours, national style and national trend tours, and film and television check-in tours, and more than 730 cultural and tourism consumption promotion activities.

Yidu, Hubei: Old factories transform into new landmarks of cultural tourism and activate rural tourism

In Yidu, Hubei, the local area has renovated and renovated the abandoned old factories in the deep mountains, combined with the coordinated development of green ecological agriculture, forming a new pattern of integrated development of multiple formats of "agriculture + culture + tourism + education", injecting new impetus into the revitalization of rural industries. The mottled red brick walls, old production equipment and enamel tanks with traces of time bring visitors back to decades ago.

Tourist Qin Xiaoke said: "We can not only get close to nature and appreciate the beautiful scenery, but also feel the local food. Now there is a new choice, which is to go to the third-tier cultural exhibition hall to learn about the revolutionary stories of the older generation and feel their dedication."

Weinan, Shaanxi: Welcoming the "May Day" Huashan is ready to "welcome guests". >The May Day holiday is approaching, and the steep and brilliant Huashan is also ready to welcome guests. The safety cable of the Changkong Plank Road has been successfully replaced. In order to reduce the hardship of tourists in climbing, Huashan has also introduced this year's popular mountain climbing artifact - exoskeleton assist equipment to provide tourists with a better mountain climbing experience.

Shijiazhuang, Hebei: "Scenario-based" new model of cultural tourism, night tours in ancient towns heat up

As the weather gradually warms up, the night tour market in various places continues to rise. In Shijiazhuang, Hebei, night falls, the drama fantasy city of Longquan Ancient Town located in Luquan District is brightly lit, as if it is swimming in the "Jiangnan Water Town". With the sound of drums and music, the large-scale super-real-life immersive drama "Su Dongpo" attracted many tourists to stop and enjoy it. During the May Day holiday, the ancient town launched a number of new scene dramas, with rich themes and profound historical heritage, allowing tourists to immerse themselves in it.

Tourist Fan Ping said: "Through some sitcoms, short dramas, and real scene dramas, every story and all the historical heritage will be presented to you. The historical impact is stronger. I think it is quite shocking. I will come back next time I have the chance."

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