"Supply of quality service + expansion of new purchase subsidies" upgrades to leverage diversified vitality in the consumer market

CCTV.com2025-05-13

CCTV News: On April 18, the reporter learned from the Ministry of Commerce that the Ministry of Commerce and other nine departments have studied and formulated the "Several Measures to Promote the Expansion and Upgrading of Household Service Consumption", improved the support policies for the domestic service industry, expanded the supply of high-quality housekeeping services, and better met the people's high-quality life services needs.

The measures proposed that housekeeping service companies will be encouraged to expand emerging service fields such as professional in-depth cleaning, sorting and storage, and nutrition consultation, and strengthen cross-border integration and development with decoration, home furnishing and other industries to better meet consumers' personalized, quality and diversified needs. Support higher vocational colleges and enterprises to jointly build training bases and cultivate a group of professional, professional and high-quality skilled talents that meet the mid-to-high-end needs of the housekeeping industry.

Promote the branding development of housekeeping services. Guide housekeeping service enterprises to establish and improve management systems, training systems, and quality evaluation systems. Develop chain operations and commercial franchise operations, and cultivate a group of leading housekeeping enterprises with leading roles.

Improve the skills of housekeeping services. Support local governments to include scarce domestic service-related occupations (jobs) in the local urgently needed scarce occupations, employment needs, and training needs guidance catalogues to guide workers to participate in training and find employment. Relying on the "Home Service Credit Check" platform, we will continue to carry out the skills upgrade action for housekeeping waiters and expand the coverage of free online training. Furniture, kitchen and bathroom subsidies further boost consumption

Recently, Dongying City, Shandong Province promoted the implementation of home decoration, kitchen and bathroom subsidies. A new round of home decoration kitchen and bathroom subsidy activities is actively carried out to further enhance the vitality of the consumer goods market.

In a shopping mall in Dongying District, Dongying City, merchants are introducing smart home products and discounts to consumers. Consumers said that the subsidy policy directly reduced the cost of replacement.

Consumer Liu Changqing said that after the "national subsidy" discount is completed, plus the store's subsidy, it is more than 2,000 yuan cheaper than before, which is still very cost-effective.

The new subsidies for purchasing decoration materials, sanitary ware and lighting products in the aspects of home decoration kitchen and bathroom products are the highlight of the increased efforts of subsidy policies.

Zhang Wei, head of the Domestic Trade Circulation Office of the Dongying District Commerce Bureau of Dongying District, Shandong Province, introduced that he and 41 home decoration kitchen and bathroom enterprises in the jurisdiction have carried out theme promotion activities, forming a "combination punch" of government subsidies and corporate concessions, which is expected to drive consumption of more than 20 million yuan throughout the year.

1.204 million people were affected to varying degrees. The national natural disaster situation was released in the first quarter of this year.

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