Time-honored brands and new trendy brands "go to the appointment"! Domestic products share Chinese wisdom and lead the new consumption trend

CCTV.com2025-05-12

CCTV News: The 5th China International Consumer Products Expo held in Haikou, Hainan has brought together more than 4,100 consumer brands. Among them, various domestic products have appeared in large numbers, from intangible cultural heritage skills to technological trends, and domestic products have led the new consumption trend through inheritance and innovation.

Domestic products are "out of the circle" and the national trend is "renewed". At the Consumer Expo, you can encounter national trends in many places across the country in a "one-stop" manner.

At this year's Consumer Expo, more than 30 provinces (autonomous regions and municipalities) in China participated in the exhibition, focusing on displaying consumer products and industrial achievements in various places such as intangible cultural heritage skills and intelligent manufacturing. Beijing serves as the first guest province (city) of the Consumer Expo

From venue design that integrates tradition and modernity to time-honored brands, cultural and creative industries, and first-time technology, the Beijing Pavilion is welcoming visitors from all directions with an open attitude.

The first concept of the main guest province (city) was established at the Consumer Expo, which was held by Beijing, bringing together 25 high-quality enterprises to share the development achievements and future opportunities of Beijing.

The high-value AI headset brought by this Beijing technology company has attracted consumers to try it on.

Liu Yiming, the company's head, introduced that multilingual translation, voice to text real-time translator, as well as the latest functions such as pet language translation and voice emotion recognition, hope to bring more new experiences to everyone based on traditional Bluetooth headphones.

Of course, the Beijing Pavilion is full of time-honored brands and domestic trendy products. This exhibitor brought cloisonne production technology and Beijing Central Axis cultural and creative products to the scene.

In addition, the 5th Consumer Expo specially set up a time-honored exhibition area to showcase the renewal of classic brands. Domestic products share Chinese wisdom

From "Made in China" to "Creation in China", many companies at the Consumer Expo brought creative, independently developed and designed domestic products, enthusiastically sharing Chinese wisdom, and actively expanding domestic and foreign markets.

Liu Wenhui, founder of a cultural company, introduced that after consumption and use of traditional intangible cultural heritage, it can easily penetrate into the lives of the people. They attend exhibitions in countries such as the United Kingdom, Germany, Italy, and Australia every year. Every time I go out to the exhibition, all samples will be sold out.

Liang Min, the head of a high-tech enterprise, introduced that they independently developed the core material recycled silicon, which solved the problem of "bottleneck" in the world's regenerative medicine. By selling at home and abroad, they let everyone know about our own brands and independently developed materials.

Luo Jie, the founder of a certain brand, introduced that in the future, many competitors will come in, and many brands will come out. An industry must blossom everywhere and expand the entire market, which is a very virtuous cycle.

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