CCTV News: As the popularity of the Asian Winter Conference continues to accumulate, "traveling with the event" has also triggered the market for winter cultural tourism in Harbin.

The Torch Tower Snowy Lilac has become a new landmark for check-in in the Ice and Snow World

The reporter came to the feet of the main torch tower of Harbin Ice and Snow World. This 28.5 meters high and gathers the elements of Harbin lilac flowers and snowflakes consists of three parts: lilac petals, lilac style body, and snowflake skirt hem. During the day it blends with other ice buildings, and at night it burns with the shiny lights. In the past 7 days, the main torch tower has become the "most beautiful boy" in the Ice and Snow World Park, attracting many tourists to come and check in and take photos.

As the Asian Winter Games ended, the Asian Winter Games at the main torch tower is about to be extinguished. This warm date created by Harbin, created by many volunteers, service agencies, and local citizens is also time to say goodbye. Four years later, the host who will take over the baton from Erbin is Saudi Arabia, which will participate in the first competition in this Asian Winter Games. How will this country with almost very little snow all year round write a new chapter in the Asian Winter Games? It is worth looking forward to.

The Asian Winter Conference closed on the 14th, and many "firsts" are worth reviewing

There will be too many "firsts" in this Asian Winter Conference. First of all, this is the Asian Winter Games with the largest number of participating countries and regions and athletes; secondly, this is the Asian Winter Games with the largest number of gold medals in the Chinese team. Among the 64 gold medals generated in this Asian Winter Games, the Chinese team won 32, especially Gao Tingyu, a Heilongjiang player who won 3 gold medals, announced his strong return from injury with his amazing performance. He is still full of confidence and fighting spirit for the Milan Winter Olympics one year later and the Saudi Asian Winter Games four years later.

Asian Winter Tournament has led to unprecedented popularity in ice and snow cultural tourism

Of course, the wealth brought to "Erbin" by a high-quality sports event is also unprecedented. The Harbin Ice and Snow World Park where the reporter is now located has received more than 3 million tourists in the 55 days of the official operation of this ice and snow season, setting a record high, an increase of 34.45% compared with the same period last year. Following the event to "Erbin" and taking photos with Bingjian, a landmark of 45 Asian Olympic Council members, has become a new fashion in this winter; this year's Spring Festival Golden Week, Harbin received a total of 12.15 million tourists and achieved tourism consumption of more than 19 billion yuan. The original custom of "cat winter" among Northeasters is being rewritten because of the popularity of ice and snow cultural tourism. The curiosity of southerners about ice and snow has turned into smiling faces and toddlers in the snow.

Ice and snow cultural tourism activates new business formats and new consumption

The soaring popularity of ice and snow tourism in Harbin has also brought local cultural and creative products to a sales boom. More than 200 official Asian Winter Games franchise merchandise stores in Harbin have always had customers, and the sales of special cultural and creative products that are full of technology and are perfectly embedded in life scenes have increased significantly.

The ice and snow in Harbin are like grain growing on the black soil. In this season, it is all-out preparations when the first snowflakes fall and gradually melts when the first spring breeze blows on the face. May the New Year's sunshine shine on your face, and the warmth brought by "Erbin" will always remain in your heart.