CCTV News: The 2025 film Spring Festival set a historical record with a box office of 9.51 billion yuan during the period. After the Spring Festival holiday, the popularity of the film market has not diminished. From first-tier cities to county and town cinemas, a large number of viewers still came to watch the movies.

Recently, the online platform announced the top ten ticket cities for the 2025 Spring Festival. Shanghai, Beijing, Chengdu, Chongqing and Guangzhou rank among the top 5 in the city's box office, with Shenzhen, Suzhou, Hangzhou, Wuhan and Xi'an following closely behind.

Among them, Chengdu, ranked third in the country, had more than 4.58 million people flocked to cinemas to watch movies during the Spring Festival period, with box office revenue exceeding 218 million yuan, an increase of 45% over the same period in 2024, setting a record high in the box office of Chengdu's Spring Festival period movies.

After the Spring Festival holiday, the reporter visited several cinemas in Chengdu and found that the screening halls of the two cinemas that night were almost full.

The city cinemas are crowded, and the county and town cinemas are also very lively. In a cinema in De'an County, Jiujiang City, Jiangxi Province, although the Spring Festival holiday has ended, the ticket purchase hall is still crowded.

According to the staff, from the first day of the first lunar month to the tenth day of the first lunar month, the theater received more than 2,000 viewers per day, and the comprehensive box office reached 110,000 yuan. The 6 cinemas are open all day, with 34 film schedules per day, with the latest ones until the early morning. Tickets are required to be booked in advance during popular periods. Various places have launched movie viewing consumption coupons to help the film market "higher season" and "lower season"

The emergence of the Spring Festival movie viewing craze is not only the unprecedented high audience's enthusiasm for viewing movies, but also the support of activities such as "New Year's Eve, Welcome the New Year - National Film Consumption Season" launched by the State Film Administration and other relevant units. Movie consumption coupons launched by various places have effectively extended the cultural consumption cycle, achieving "more peak season" and "not less off-season".

This "New Year's Eve New Year, Welcome the New Year - National Film Consumption Season" activity covers important film schedules such as New Year, New Year's Day, and Spring Festival, benefiting movie audiences across the country.

Among them, Beijing invested 33 million yuan in movie viewing subsidies during the consumption season to launch the "New Year in the Cinema - 2025 New Year Movie Watching Activities for the People", covering more than 300 commercial theaters in the city.

On January 24, Shaoxing's first first round of 30,000 "Shadow Ancient City" movie consumption coupons were issued online and were robbed within 25 seconds. In the following two days, all 60,000 movie consumption coupons issued in the second game were snatched up in less than 10 seconds.

According to statistics, during the 2025 Spring Festival period, the box office of theaters in Shaoxing, Zhejiang totaled 54.1941 million yuan, the number of viewers reached 1.0965 million, and the cumulative number of broadcasts reached 20,700. The box office of theaters increased by 34.94% year-on-year compared with 2024, and the number of viewers increased by 30.06% year-on-year.

The second round of movie consumption coupons will be issued from February 10 to 12. By adopting the "off-peak distribution" strategy in terms of time arrangement, it cleverly connects the movie viewing needs around the Spring Festival and improves the efficiency of capital use. Diverse activities to benefit the people help the film market continue to release consumption vitality

In addition to movie viewing consumption coupons, various localities have also introduced various forms of film consumption measures to drive surrounding consumption through the "movie +" method and help the film market continue to release consumption vitality.

During the 2025 Spring Festival period, in addition to movie box office revenue, non-movie ticket revenue also increased significantly. Catering and surrounding products in the cinema are selling well.

The "Food with Movies" event co-organized by the State Film Administration and the Ministry of Commerce was officially launched on the eve of the Spring Festival. Cinemas and catering companies across the country have joined forces to launch discount activities. Various coupons and package coupons for "follow the movies and enjoy delicious food" not only effectively stimulate catering sales, but also greatly increases the number of viewers in nearby cinemas.

It is understood that after the Spring Festival ends, "Food Food with Movies" will continue to expand in 2025, continuing to inject vitality into the film market.

All localities have also launched more "Movie+" linkage activities in combination with local characteristics to expand new movie consumption formats.