Traditional elements transform into fashionable hot products "eye-catching" small cultural and creative industry drives the "cultural tourism +" market

CCTV.com2025-05-16

CCTV News: Archaeological blind boxes are popular all over the Internet, and a refrigerator is trendy. During this May Day holiday, cultural and creative products with their own unique characteristics have become a new trend for tourists to "check in" scenic spots. From the standard "straw hats, silk embroidered handkerchiefs, wooden combs" in the early ancient towns to the unique cultural and creative designs in various places today, the constantly updated tourist souvenirs have built a "mobile exhibition hall" of Chinese traditional culture in pockets, on the tip of the tongue, and in the clothing. During this holiday, which cultural and creative products have become the "favorite" of tourists? What kind of cultural stories are there behind them? Let’s take a look at Datong, Shanxi.

Datong Ancient City Cultural and Creative Industry became popular, and traditional elements turned into fashionable hot products

This holiday, in Datong, Shanxi, the "Buddhist Little Companion" series of cultural and creative products inspired by Yungang Grottoes statues are very popular among tourists. These "Buddhist Little Companion" shapes are cute and cute.

The colorful glazed refrigerator sticker is also one of the popular cultural and creative products. It cleverly integrates traditional enamel craftsmanship with modern geometric design, and is based on the iconic elements of Datong such as ancient city walls and Liao and Jin architecture. Through exquisite craftsmanship, these magnificent buildings are condensed into exquisite artistic symbols.

The newly launched "Pingcheng Memory" metal bookmark is also very popular among tourists. The bookmark uses exquisite hollow carving technology, perfectly presenting the agility and elegance of Huayan Temple and the quaint and solemnity of Shanhua Temple. This bookmark is not only a practical tool for reading, but also a reflection of the integration of culture and tourism, and has become a unique carrier for tourists to record their trip to Datong.

From "visible" to "take away" Museum cultural and creative products are popular

The museum park on the fourth floor of Hunan Museum is also a place for tourists to check in. Here you can not only buy refrigerator stickers, carpets, art spray paintings and other practical and interesting cultural and creative products with cultural relic elements, but also eat "cultural relics" into your stomach.

In the museum's dessert shop, cultural relics such as savory yarn, sculpted square cubes, and Dahe Ren's face-patterned square cubes were made into mousse cakes and biscuits. Among them, the most popular one is the naughty little raccoon chocolate mousse. Its prototype comes from the "Junxingshi" raccoon pattern lacquer food plate unearthed from the Han Tomb of Mawangdui, Changsha. The little raccoon seems to have jumped out of the cultural relics, appearing vividly and very likable.

In Changsha, there are many old streets and alleys that have been created by creating a variety of creative micro-landscapes and launched a batch of cultural and creative products that can be taken away. In front of the self-service newspaper shooting machine, many tourists choose the template they like and click to take a photo, and they can print out a cultural and creative newspaper with both a sense of time and a Changsha imprint. In the "Xiangjiang Review" cultural and creative shop in the Baiguoyuan Tourism and Leisure District, many tourists come to visit the red culture and buy cultural and creative products such as small backpacks and notebooks.

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