CCTV News: During this May Day holiday, cross-border linkage marketing effects such as "transportation + cultural tourism" have been obvious, driving the popularity of the "holiday economy" to continue to heat up.
In the Lili Ancient Town Visitor Service Center in Wujiang, Jiangsu, the reporter saw that many tourists were queuing for "tickets for tickets". The so-called "tickets for tickets" means that the scenic spot and the railway department carry out coordinated marketing. Visitors can receive free scenic spot tickets in Lili Ancient Town with their high-speed rail tickets that arrive in Wujiang within 7 days, and enjoy multiple discounts such as shopping, accommodation and food. This measure has successfully attracted a large number of tourists to check in, which has ushered in a tourism boom in this thousand-year-old town.
Tu Qiuying, head of the scenic area department of Suzhou Lili Cultural Tourism Development Co., Ltd., said that during the May Day holiday, the passenger flow of Lili Ancient Town reached nearly 100,000, an increase of about 10% compared with last year.
Not only can train tickets be redeemed for scenic spot tickets, but in Changzhou, a "ticket stub" for a music festival ticket has become the "master key" to unlock new consumption experiences. With the ticket stub for the 10th Taihu Bay Music Festival, tourists can enjoy discounts in accommodation, catering, etc. During the holidays, Taihu Bay music fans can also enjoy discounts at Global Animation Play Valley, Yancheng Spring and Autumn Paradise, Xitaihu International Camping Island and other businesses with ticket stubs. There are more than a hundred merchants participating in the "One Ticket to Play with One City" event in Changzhou, effectively promoting the integrated development of culture, business and tourism.
The creativity of cultural and tourism to "hold hands" transportation has also brought the museum to "the sky". Shanghai Museum and China Eastern Airlines launched the wide-sports painted aircraft "Shangbo", adding a new experience of the "Air Museum" to passengers traveling on holidays. The seat head cushions and other positions present the pattern of bronze ware in the Shangbu Museum, and the passengers seem to be in a special exhibition of ancient Chinese bronze art in the air.
Promote the integration of culture and tourism. Many places have introduced preferential measures to watch dramas with tickets
Many subway and railway departments are actively promoting the integration of culture and tourism during this holiday. The Yan'an Station of the National Railway Xi'an Bureau, together with the local Cultural and Tourism Bureau, jointly launched a preferential policy of going to Jinyan'an Tourism Resort to watch red scene dramas and enjoying 20% off when staying in homestays. At Lushan Station, Jiangxi, the "Seal Collection Check-in" activity implants cultural genes into modern travel scenes. After visiting Lushan, tourists can receive the "Lushan Station" commemorative refrigerator sticker with their seal when returning. At Jiaozuo Station, Henan, the railway department has jointly launched four free tourist lines with buses, scenic spots, etc. to directly reach popular scenic spots in the city, providing convenience for tourists who come to visit.
