Outdoor hydrophilic activities continue to heat up, driving the production and sales of water sports equipment market

CCTV.com2025-05-15

CCTV News: "May Day" is approaching, and the reporter found that many outdoor hydrophilic activities have quietly heated up. Whether it is the city riverside or the camping site in the suburbs, kayaking, paddle board and other projects have attracted many citizens and tourists to participate.

At 4:00 pm, a lot of citizens who came to experience the hydrophilic project were gathered at a water sports club on the banks of Liangma River in Chaoyang District, Beijing.

The club staff told reporters that due to the rapid rise in temperature this year, they have been open since April 1, which is the earliest year to open in recent years. As projects such as pulp boards and kayaking are more and more popular with more young people, the number of individual tourists and teams they receive is also increasing.

This year's newly added water racing and other special activities have also been welcomed by many tourists.

Data shows that in the past two weeks, the number of searches for hydrophilic activities nationwide has increased significantly. Among them, the search volume of "pulp board experience" increased by 380% year-on-year, and the search volume of "pulp board rental" increased by 106% year-on-year. From a national perspective, Beijing Longtan West Lake, Chengdu Xinglong Lake, Hangzhou Qiandao Lake, Shanghai Pujiang Suburb Park, and Xi'an Seoul Lake are the top five hydrophilic leisure and entertainment venues in the search volume.

Yiwu, Zhejiang: The production and sales of water sports equipment market are booming

With the increase in the number of people who like water sports, the production and sales of related sports equipment have also increased significantly.

In Yiwu, Zhejiang, a company that produces stand-up paddle boards, workers are busy cutting, hot pressing and welding. In the warehouse, there are already many products ready to be shipped to all parts of the country. The company's head told reporters that since this year, they have clearly felt that the demand for domestic related event products has surged. Since April, they have been working overtime to catch up on orders. Currently, the orders have been scheduled to June, and sales have increased by 10% year-on-year.

Merchants operating water sports equipment in Yiwu International Trade City said that temperatures across the country have rebounded faster this year, and orders have also come earlier than in previous years. Kayaking, paddleboards, inflatable swimming rings and fishing gear have become popular products.

Data shows that since April this year, the order volume of water sports products such as swimming rings and inflatable swimming pools has increased by 166% year-on-year, and the transaction volume has increased by 132% year-on-year.

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