Xinhua News Agency, Beijing, February 3r: News Analysis: Why is the Film Spring Festival in 2025 so hot?

Xinhua News Agency reporter Wang Peng

A single -day box office and movie viewers of the first year of the New Year, with a record high, for many consecutive days of single -day box office exceeding 1 billion yuan ... The Spring Festival holiday in 2025, The film market has continued to rise. According to statistics from the National Film Equity Office, as of 15:30 on February 3, the total box office of the Spring Festival movie this year reached 8.020 billion yuan, setting a new historical record.

Why is it so hot?

From the perspective of the type, this year's Spring Festival films are rich and diverse, including different themes such as comedy, animation, suspense, mythology, action, martial arts, etc., providing the audience with a lot of choices, and there are many in the new film. It is a series of movies.

For example, "The Demon Boys of Nezha" is the sequel to the "The Demon Boys of the Nezha" released in 2019. "War Fire Xiqi" is the sequel to the first "Fengshen first: The Song of the Song Dynasty", which was released in the summer of 2023. The first box office exceeded 2.6 billion yuan. The "Tang Tan 1900" and "Bear End of the Future" are the 4th and 11th films of the "Tang Tan" series and the "Bear" series.

The strong IP effect and recognition, so that the Spring Festival film has accumulated good reputation and audience foundation before its release. As early as January 19, the new film of the Spring Festival opened on the first day of the pre -sale, the box office quickly broke 100 million yuan, setting the fastest record for the pre -sale of the Chinese Spring Festival in my country.

From the perspective of content, this year's Spring Festival films are highly consistent with the festival atmosphere.

Analyze the plot and expression of the Spring Festival files. , "Action of the Dragon" convey the family's feelings, "The Biography of the Heroes of the Eagle: the Big of the Xia" reproduces the heroic rivers and lakes ... These themes are pairing with the warm emotions of shared warm emotions and pinning their beautiful wishes, driving the audience into the theater and watching " The story of "home, feel the atmosphere of festive reunion.

From the box office trend, the quality of the film is still the key to attract the audience.

The Spring Festival is highly concerned, and the word of mouth is fermented quickly. Looking at the box office trend of this period over the years, who can win the audience's reputation through high -quality creation, who can get a bright box office performance.

This year's Spring Festival, "The Demon of the Demon of Nezha" has been in the box office on the first day of its release. The main creative team grinded a sword for five years, carefully polishing the plot and special effects. In the film, there are both three -dimensional description of the characters, as well as grand animation scenes and wonderful audiovisual languages. The presentation of multiple themes such as self -identity, value realization, family and friendship, etc. aroused extensive empathy of the audience. The box office of the film has declined for many days in a row, which has also driven the heat of the schedule to continue to rise.