Xianglong settled the old age, Jin Snake Nafu opened a new journey.

The Spring Festival is the most important traditional festival in the Chinese nation. It is also the peak consumer season. The Spring Festival holidays increased to 8 days this year, and it was included in the legal holiday on New Year's Eve, bringing new opportunities for expanding consumption. From the signs of many signs before the festival, the consumer market in the Spring Festival this year can be popular. For example, the Spring Festival Traffic Travel is expected to reach a record high. The total box office of the Spring Festival movie pre -sale of the total box office is a consecutive record. The retail sales of the National Online New Year Festival have exceeded 700 billion yuan before the Spring Festival. During the National Spring Festival culture and tourism consumption month, all localities will also focus on the New Year folk customs, food, ice and snow, cold, health, parent -child, research, performing arts, fashion, national tide and other key consumption needs, and hold about 4,000 about 27,000 sub -cultural tourism Consumption activities.

There are several new features in the Spring Festival consumer market this year.

The flavor of the non -legacy years becomes trend. In December 2024, the Spring Festival was officially included in the List of Human Intangible Cultural Heritage of the United Nations Education Organization, allowing Chinese year to share with the world. In the Spring Festival of 2025, it became the first "non -heritage version" Spring Festival. Tourists were enthusiastic about "chasing non -heritage". The relevant search popularity on the "African Subsida" on the travel service platform has risen sharply. Beijing Temple Fair, Chaoshan Ying Song and Dance, Guangdong Wake -Lion, Northwest Social Fire and other folk activities, as well as handicraft skills such as flowers, tie -dyeing, paper -cutting, rice paper, lacquer fans and other handicraft skills all It is a popular experience project, "non -heritage collection", "non -heritage play" and "non -legacy -year goods" and other tourists, especially young people.

The new "red envelope" is replaced by the old. Since the implementation of the new policy of consumer goods in 2024, the sales of products such as automobiles, home appliances, home improvement, kitchen and bathrooms exceeded 1.3 trillion yuan, exchanged new consumption kinetic energy, changed the green cycle, and replaced the quality of life. In 2025, my country has shifted for the implementation of consumer goods for the implementation of the old, and the maximum of 500 yuan per piece of digital products such as mobile phones, tablets, smart watches bracelets, and up to 2,000 yuan for 12 types of home appliances such as refrigerators and washing machines. The policy " The red envelope "is full of sincerity. Considering the consumer demand during the festival, the central government has recently pre -made 81 billion yuan in the first batch of new batch of funds for consumer goods in 2025 to ensure that the policy can be successfully continued. The Spring Festival has the special significance of speaking the old and welcoming the new.

The oversized market advantages are obvious. my country has more than 1.4 billion population and over 4.00 million middle -income groups. It is the widest and rich consumer market in the world. New consumption scenes and new formats have continued to expand. New growth points such as ice and snow consumption, starting economy, and silver -haired tourism have gradually formed. The "transit vacation" of family visiting relatives, traveling, and last return to school has become a new trend of Spring Festival consumption. At the same time, my country ’s oversized markets have opened to the world and actively expanded import and sharing development opportunities. In 2024, my country's import scale hit a record high. It has maintained the status of the world’ s second largest imported country in the world for 16 consecutive years. More and more "foreign goods" put on the people's Spring Festival dining table.

The timing is alternate, Vientiane updates. The Spring Festival carries the Chinese longing and expectations of a better life. In the new year, the Chinese economy will write more exciting development stories. (Source of this article: Economic Daily Author: Xiong Li)