When the bamboo raft under your feet trembles with the waves, when the smoke from the shells surges in VR glasses, when the kerosene lamp on the conference table reflects the outline of the choice - VR digital immersive LBE large-space interactive experience exhibition "Turnoff·From the beginning", use panoramic technology to pull you into the space-time and time of history.

The exhibition takes the three historical sites of "Xiangjiang Battle", "Zunyi Conference" and "Loushanguan Victory" as anchor points. Through immersive experiences such as "flying" to the Jinshan Mountain, bamboo rafts crossing the river, and guns and cannons "shaking" the sky, the audience can "travel through time" on the Zunyi Conference Memorial Hall: on the banks of the Xiangjiang River, the blood and fire of the light paving the blocking battle, the whistling sound of bullets and the shouts of soldiers penetrate the eardrums; in the replica conference hall, breathing with historical figures; climbing the Loushanguan Pass, the red flags and charge horns exploded in the smoke of gunpowder. The 30-minute immersion journey allows you to witness from the "first perspective": the "great turning point" in the history textbook, how to temper the eternal spiritual coordinates in a horse lantern, a trench, and a charge.

The series of red culture digitalization projects commemorating the 90th anniversary of the Zunyi Conference - a large-scale Zunyi Conference Red Culture VR exhibition "Turnoff·Return" is guided by the Propaganda Department of the Guizhou Provincial Committee of the Communist Party of China and the Guizhou General Station of the Central Radio and Television Station, and is supervised by the Propaganda Department of the Zunyi Municipal Committee of the Communist Party of China, jointly produced by Guizhou Daily Contemporary Media Group Co., Ltd., China Digital Library Co., Ltd., CCTV Video Integrated Media Development Co., Ltd., and Guizhou Duocai New Media Co., Ltd., jointly undertaken by Zunyi Conference Memorial Hall and Guizhou Tanyuan Digital Culture Co., Ltd., and is responsible for the design and development of CCTV Video Integrated Media Development Co., Ltd. The exhibition will be launched on the 2nd floor of Zunyi Conference Memorial Hall and will be officially opened to the public from May 1st.

The exhibition selected three major historical nodes before and after the Zunyi Conference, "Xiangjiang Battle, Zunyi Conference, and Loushanguan Victory" for focus. The Zunyi Conference was put into the historical background from a panoramic perspective, showing that the Zunyi Conference saved the Party, saved the Red Army, and saved the Chinese revolution at the most critical moment, and became a major historical significance of the Chinese revolution moving from failure to victory. The exhibition is based on historical facts, with real people and real stories as the material selection, and uses "small cuts" to show "big events". The presentation of the Xiangjiang Battle not only focuses on the difficulties of the large Red Army troops crossing the river, but also focuses on the Guanghuapu Blocking Battle in the three major blocking battles. With the fierce and tenacious blocking battles, it radiates to the large and large battlefields of the Xiangjiang Battle, allowing the audience to feel the tragic tragedy of the Xiangjiang Battle and show the tenacity and fearlessness of the Red Army. In the content of the second Loushanguan battle, the narrative focused on the great victory of Loushanguan, fully demonstrating the command wisdom of Comrade Mao Zedong and other people and the fighting courage of our soldiers. The first great victory in the Long March demonstrated the significance of the "great turning point" of the Zunyi Conference.

Focusing on the theme of "Commemorating the 90th anniversary of the Zunyi Conference", "Turnoff·Return" uses new quality productivity represented by VR, AI, holographic imaging and other technologies to innovate the red storytelling method to empower the digitalization of red culture. In the audio-visual design spectrum, it adopts solutions such as body interaction and wonder scenes to vividly restore and artistically present the river crossing, natural attacks, and battlefield fighting during the Long March, continuously releases the high energy that impacts the heart pool, narrows the distance between the audience and history, and allows the audience to experience the bloody glory and suffering of the Red Army's Long March, so that history "lives", theory "moves", and beliefs "take root", and inject new vitality into the dissemination of red culture.

Wear a lightweight VR headset, and a guide will appear in the viewing angle. Accompanied by the guide's description and lyricism, the audience can experience a diverse and panoramic perspective such as flying over, marching and in-depth. At the same time, the guide will provide guidance and prompts for the best viewing area and specific actions to improve the fluency and immersion of the experience.

Taking the core of Zunyi Red Culture Generation, the combination of grand narrative and subtle presentation as the content cornerstone, and the integration of "ideology + art + technology" on the Central Radio and Television Station as its strategy, "Turnoff: Rebound" deeply explores the rich red cultural resources of the Zunyi Conference Memorial Hall itself, helps the Zunyi Conference Memorial Hall improve the quality and upgrade, and becomes a red education base with innovative publicity forms and vivid educational appeal. It is not only another creative practice to inherit and carry forward the spirit of Zunyi Conference, but also a benchmark project for digital technology to empower the high-quality development of red culture in the new era.

It is understood that as an important part of the "Four Major Cultures" project in Guizhou Province, the "Turnoff: Rebirth" project fully implements the important instructions of the "Three Reds" and is an important measure to implement the construction project of the red culture communication matrix. With a diversified, strong attraction and more popular new cultural and tourism experience, the project deepens the integration practice of "technology + red education" and builds a deeply integrated red culture communication system, aiming to better play the role of red culture in providing advice and educating people, further meet the people's growing spiritual and cultural needs, and inject digital innovation momentum into the inheritance and development of red culture.