January 20 is the first day that new subsidies for the purchase of mobile phones, tablets, and smart watches (bracelets) have been implemented across the country. How is the market situation? What has been the response from consumers? The reporter visited Beijing, Hubei, Sichuan and other first batch of areas to conduct front-line visits.

“15% national subsidy” and “up to 500 yuan subsidy for a single mobile phone product”—open the JD App, and the national subsidy service window for mobile phones and other digital products is particularly eye-catching. “I have been waiting for the national subsidy for a long time, and I am just waiting for the discount to buy a mobile phone.” On the morning of the 20th, Mr. Li, a Beijing citizen, couldn’t wait to use the national subsidy discount to place an order for a Xiaomi mobile phone.

He also showed a screenshot of the interface for receiving subsidies, which requires only two steps: go to the "Jingtong" applet to receive and copy the qualification code, and then bind to the platform to enjoy the subsidy. "The whole process only takes a few minutes, which is very convenient."

The reporter noticed that in order to let consumers know more about how to receive the national subsidy, platforms have launched online guides, making the process clear at a glance. The operation steps are also relatively simplified. Automatic reading, intelligent identification and other methods greatly reduce the manual entry and repeated entry of information.

The relevant person in charge of JD.com told reporters that on the first day of the national mobile phone subsidy, the national subsidy activities in Beijing, Hubei, Jiangsu, Zhejiang, and Shaanxi have been fully launched. Data show that as of 12 noon on the 20th, the sales of mobile phone products in areas where the national supplement was launched have increased by 200% month-on-month, tablets increased by 300%, and smart children's watches increased by 100%; mobile phones priced between 3,000 yuan and 4,000 yuan are the most popular.

At around 1 a.m. on the 20th, a vivo mobile phone was delivered by SF Express to Mr. Guan in Xiaoshan District, Hangzhou, becoming the first domestic mobile phone replenishment order on Tmall. From now on, Zhejiang and Jiangsu have launched state subsidies for mobile phones and other digital products on Tmall, which can be combined with the platform's interest-free rights for up to 24 periods. Guangdong, Shanghai, Hainan, Shanxi, Jilin, Fujian and other regions are gradually coming online.

January 20 On the same day, customers shopped at the Xiaomi Home Store in Chengdu Merchants Garden City. Photo by Xinhua News Agency reporter Li Qianwei

Online platforms are “surge in popularity” and offline stores are “steaming”.

Although it is a working day, at around 9 a.m., a large number of customers have gathered in the digital product area of ​​Suning.com Guangwai Store in Xicheng District, Beijing. Everyone is waiting to get the national supplement when it goes online on time at 10 a.m. Place your favorite products that you are optimistic about in advance.

“This national subsidy activity is not limited to brands or models. As long as it is a mobile phone and other digital products with a final selling price of no more than 6,000 yuan, you can enjoy the subsidy.” Suning Guangwai Store Deputy Store Manager Shan Jie told reporters that within more than half an hour after the national subsidy was launched that morning, the store sold 20 or 30 mobile phones, which was several times higher than the previous weekend's sales.

In Hubei, the national supplement activity has started simultaneously. At a mobile phone store in Gemdale Plaza in Hongshan District, Wuhan City, there is an endless stream of consumers coming to buy mobile phones, tablets, and smart wearable devices. The on-site shopping guide said: "The customer flow is about double than usual, and they are all for It’s from the country.”

“The screen of the mobile phone I use now is too small, and I have always wanted to change it to a folding screen. This wave of national subsidy is quite cost-effective, and I can buy it just before the Spring Festival.” Wang Zixiao, a sophomore who just went on winter vacation, took a fancy to a folding screen mobile phone. He even calculated the calculation for the reporter: the original price of the mobile phone is 5,788 yuan, which can be enjoyed at the best price. There is a national subsidy of 500 yuan, and a wireless charging set worth more than 200 yuan is included. When the discounts are added up, it can be much cheaper.

January 20 On the same day, consumers purchased digital products at the JD Electric Super Experience Store located in Liangjiang New District, Chongqing. (Photo by Zhang Ya)

No need to hand over the old one, and the payment is immediately reduced, which is a major feature of this new purchase subsidy.

“The subsidy rules are very transparent, there are no tricks, and 500 yuan is directly discounted when paying.” Wang Zixiao and many consumers praised the subsidy method of instant discount on payment. The reporter learned that whether it is an online platform or an offline physical store, consumers can enjoy the benefits of subsidies in the first place through immediate payment discounts.

If new purchase subsidies are implemented nationwide, can production and supply guarantees keep up?

“From January to November 2024, my country’s mobile phone production was 1.504 billion units, with a total of 393 new mobile phone models on the market, and leading companies have a rich product spectrum.” At a special press conference held by the Ministry of Commerce a few days ago, Industry and Information Xu Wenli, deputy director of the Electronic Information Department of the Ministry of Chemical Industry, said that my country is the world's largest manufacturing center for consumer electronics products such as mobile phones and tablets. Global mainstream brands and OEM companies have large manufacturing bases in my country. my country's manufacturing capacity can meet the needs of "replacement machines". "Tide" demand.

Specifically, major shopping malls and brand stores in various places have been "running ahead" in implementing various implementation work of national subsidy discounts.

During the visit, Guo Linhai, store manager of the Xiaomi Home store in CapitaMall Tianfu Mall in Chengdu, told reporters that in order to allow customers to buy current phones as early as possible, the store had stocked up early, and the stocking volume of mobile phones and tablets was the usual amount. twice. Song Yange, deputy store manager of user operations at the Jingdong Electric Super Experience Store in Chongqing Liangjiang New District, said that in order to prepare for this large wave of traffic, the store currently has more than 5,000 mobile phones in stock, and more than 1,000 tablets and smart wearable products in stock...

Continue In the future, new purchase subsidies for mobile phones and other digital products will be launched across the country. How to ensure the safety of funds? How to ensure that transactions are authentic, effective and truly benefit consumers?

Li Jialu, director of the Circulation Development Department of the Ministry of Commerce, said that central and local coordination will be strengthened and technical means will be used to cross-check and compare information on subsidy applications, transaction payments, fund verification and other links to ensure that purchases The authenticity of personal identity information and the authenticity of transaction information. "We will do a good job in big data analysis, strengthen monitoring, prediction and early warning for false transactions, multiple sales of one machine, large stockpiling, etc., and strictly prevent risks." (Reporters Tang Shining, Li Qianwei, Gong Liankang)