News from CCTV: The Spring Festival holiday is approaching, and the popularity of "tour to China" on social media has not diminished. Foreign tourists are increasingly enthusiastic about visiting China, and the high growth of inbound tourism may become the mainstay of Spring Festival tourism in 2025. A highlight of the market.

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Under the newly implemented “240-hour” visa-free policy and the continued expansion of the “visa-free circle of friends” since 2024, inbound tourism continues to grow rapidly. Relevant platform data shows that inbound travel orders during the Spring Festival of the Year of the Snake increased by 203% year-on-year.

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Shanghai is one of China's most popular tourist destinations. In 2024, 4.56 million foreigners will enter Shanghai, of which 1.67 million will be visa-free, which is 4.7 times that of 2023. The first Chinese Spring Festival after being inscribed on the World Heritage List is just around the corner, and preparations for the lively Yu Garden Lantern Festival and various New Year performances are in full swing.

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Recently, foreigners from the United States, Germany, the United Kingdom, France and other countries experienced the authentic Chinese New Year in Anhui. Dragon dance, lion dance, sugar blowers, lantern riddles and other customary New Year performances aroused everyone's interest.

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The ancient oriental civilization, the vibrant modern neighborhoods, the "fireworks" of the city, and the cool high-tech bring a refreshing experience to foreign tourists. A special survey by the China Tourism Academy shows that more than 60% of the respondents regard experiencing Chinese culture as the main purpose of traveling to China.

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Dai Bin, president of the China Tourism Academy, said that the Chinese dream of national rejuvenation and people’s happiness has great appeal to foreigners. There are also many people who like to experience Chinese food and participate in daily life with more Chinese young people. During this year’s Spring Festival, the number of foreign arrivals is expected to hit a record high.

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