Yesterday was the eighth day of the twelfth lunar month in the lunar calendar. As the saying goes, Laba is the new year, and the Spring Festival of the Year of the Snake is getting closer and closer. The Ministry of Culture and Tourism will coordinate and carry out the 2025 Spring Festival themed cultural and tourism activities "Celebrate the New Year with Joy" from January 7 to March 1. How to spend the first "World Intangible Cultural Heritage Edition" Spring Festival? How are new products, new scenarios, and new initiatives driving cultural tourism consumption to “heat up” during the Spring Festival?

This event takes the opportunity of "Spring Festival - Chinese people's social practice of celebrating the traditional New Year" to be included in the Representative List of Human Intangible Cultural Heritage. It includes 27 main activities in seven major sections, covering literature and art that benefit the people. Performances, public cultural services, intangible cultural heritage experience and display, cultural and entertainment activities, tourism and leisure consumption, cultural exhibitions and exhibitions, foreign cultural exchanges and other key areas.

Spring Festival "Village Gala" Gala

Among them, "Culture Welcomes the Spring The "Art for the People" section focuses on the field of culture and art and displays outstanding literary and artistic works. Yan Xiaodong, deputy director of the Public Service Department of the Ministry of Culture and Tourism, introduced that the "Spring Comes to Thousands of Households" section has linked up with all parts of the country to hold Spring Festival "Village Gala" celebrations, held activities such as "Appreciating New Year Paintings to Celebrate the New Year", and traveling to bookstores to showcase the local culture of various places. The atmosphere, folk customs, and cultural heritage spread the excellent traditional Chinese culture.

During the Spring Festival, we will continue to carry out the Spring Festival "Village Gala" demonstration and display activities. Taking Zhang Guying Village, Yueyang County, Hunan Province as the home venue, 89 Spring Festival Gala demonstration and display sites will be selected across the country, leading various places to hold a series of good-looking, fun and good weather , colorful and spirited mass cultural activities, showing the new style of farmers in the new era. At the same time, we encourage and support the "Village Gala" + Spring Festival cultural display, national cultural inheritance, tourism industry development, and emerging consumer formats, and promote the village evening to enter communities, neighborhoods, and scenic spots, so as to make the festival life of the masses more prosperous.

The taste of the New Year is hidden in the intangible cultural heritage

The "Intangible Cultural Heritage Celebrates the New Year" section focuses on the protection and inheritance of intangible cultural heritage, and holds "Celebrate the New Year in the Ancient City" and "Light up the Chinese Lantern" in the Year of the Snake Lantern festivals, lantern displays and other folk cultural activities. A series of main venue activities will be held in Jiangsu, Sichuan, Shanghai and other places. Hu Yan, deputy director of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, said that during the first Spring Festival after the successful application for World Heritage, local governments will be guided to organize intangible cultural heritage practice dissemination and display activities to enrich the people's Spring Festival holiday life.

The "Celebrating the New Year in Ancient Cities" activities focuses on ancient cities in various places, radiating to ancient towns, traditional villages, and characteristic neighborhoods. Other traditional customs and intangible cultural heritage display activities allow the people to experience the rich Spring Festival customs at their doorsteps.

·On January 23, the national main venue event was held in Suzhou, Jiangsu. Launch lantern festivals and lantern displays across the country in accordance with traditional customs.

·On January 21, a national main venue event was held in Zigong, Sichuan, and national-level intangible cultural heritage representative projects related to lantern festivals and lanterns from 15 provinces were invited to build a Lantern Festival Museum.

New tourism scenes and new experiences are coming

The "Travel to Welcome the Spring and Leisure to Celebrate the New Year" section will enrich the supply of tourism products during the Spring Festival holiday and launch a series of online and offline themed activities. Wang Heyun, a first-level inspector of the Resource Development Department of the Ministry of Culture and Tourism, said that he will recommend high-quality A-level scenic resorts, tourism and leisure blocks, key rural tourism villages and towns, red tourism classic scenic spots, smart tourism scenes and other types that are rich in Spring Festival folk customs. Tourism products, and organize various scenic spots to carry out supporting tourism and leisure activities and various folk cultural activities to promote new tourism scenes and new experiences.

·Shanxi will launch more than 260 winter tourism activities with five themes including folk social fire, ice and snow vacation, ancient architecture study, hot spring health care, and winter landscape photography.

·Heilongjiang will carry out 6 100 activities and hundreds of activities to welcome the New Year, including hundreds of routes to enjoy the ice and snow, hundreds of experts entering scenic spots, hundreds of videos to taste the New Year, hundreds of flights to unpack blind boxes, Travel to Longjiang with a million-dollar discount.

·Anhui’s A-level scenic tourist resorts and leisure streets will plan and organize more than 130 activities, covering intangible cultural heritage performances, folk experiences, night cruises, special exhibitions, vintage goods markets and other rich activities. content.

Meet your consumption needs

According to preliminary statistics, more than 4,000 cultural and tourism consumption activities, about 27,000 times, will be held in various places during the Spring Festival Cultural Tourism Consumption Month. Ma Li, deputy director of the Industrial Development Department of the Ministry of Culture and Tourism, introduced that the "Benefiting Enterprises and People to Celebrate the New Year" section will enrich the supply of high-quality cultural and tourism products, actively promote the development of the first-run economy, ice and snow economy, and silver economy, increase benefits to the people, and enrich consumption. Scenes to stimulate consumption vitality.

During the National Spring Festival Culture and Tourism Consumption Month, the cultural and tourism consumption characteristics of winter and Spring Festival will be highlighted, focusing on the New Year, folk customs, food, ice and snow to avoid the cold, health care, parent-child study, Interpret key consumer demands such as fashion and national trends, launch a variety of consumer activities, people-benefit measures, high-quality products, and enrich new offerings such as immersive experiences and nighttime light and shadow shows.