CCTV News: Data from the National Information Center shows that in the first quarter of 2025, China's offline consumption hottest index increased by 14.2% year-on-year, up 9.1 percentage points from the previous quarter. Since the beginning of the year, major business districts across the country have been constantly "new" and "breaking the circle", releasing more consumption potential.

Check in to the international consumption center city Chongqing: National trends and internationality are equally important, new experience in mountain city consumption

Recently, the Ministry of Commerce formulated the "Several Measures to Support the Cultivation and Construction of International Consumer Center Cities". As the first batch of international consumption center cities, Chongqing has created a variety of characteristic consumption scenarios and demonstration blocks for departure tax refunds, giving full play to the unique advantages of mountain city night view, riverside coastline, back street branch alley, building rooftop, air raid cave, etc., and bring a new consumption experience.

In the business district, the Daijiaxiang District is located on the bank of the Jialing River, with a drop of nearly 60 meters above the cliff trail. The mountain city landform connected by river cliffs is matched with the street styles of the 1970s and 1980s. People listen to the river by the cliff and taste authentic food, which is very comfortable.

Foreign tourist John Safarian said that this is a vibrant and fast-paced city. The culture here is very distinctive, and people like to have dinner outdoors like this, which is very relaxing and comfortable.

Foreign tourist Kamila said that it is very beautiful, their hotel is nearby, they are walking around and buying souvenirs for their friends. There are many shops here and the scenery is very good.

The diversity of consumption is also reflected in the interweaving of tradition and modernity. A performance that combines historical stories, delicious dishes and gorgeous Hanfu attracted many citizens and tourists. Everyone can wear Hanfu makeup and start a journey through time and space.

This performance, called "Dragon and Phoenix Present Auspicious Banquet", is based on the historical background of the Three Kingdoms. It has a grand and elegant Chinese wedding banquet, a lively Shu market, and a three-country battlefield with golden swords and iron horses. It makes people feel immersive and delicious food is accompanied by.

The performance manager Yuan Zhendong introduced that the "Dragon and Phoenix Eve Banquet" opened on January 18, 2025. From the opening to the present, the number of online topics exposed in the entire Xingguang Miaotang has increased by more than 30 million. According to incomplete statistics, since the project opened, two or three hundred foreigners have come here specifically.

In this flying theater called "Wandering Mist City", in front of the IMAX-level dome screen, tourists travel through Chongqing landmark buildings such as Jiefangbei, Chaotianmen, and Hongya Cave to experience a strong visual impact.

In addition to creating a diversified experience-oriented consumption format, there is also Chongqing’s first demonstration block for departure tax refund in the business district, which gathers nearly 30 departing tax refund shops, effectively attracting overseas tourists to shop and consume. In the first quarter of 2025, the total sales of Chongqing's departure tax refunds reached 23.33 million yuan, and the departure tax refunds were handled at 2.15 million yuan, an increase of 493% year-on-year.

Wang Shunhui, Director of the Operation Promotion Department of Chongqing Municipal Commerce Committee, said that he would give full play to the characteristic advantages of "Jiangya Street and Cave Heaven", adhere to the equal importance of international and national trends, innovate and cultivate new business forms and new models, and continuously enrich the supply of quality consumption. Make new and greater contributions to building Chongqing into an international consumer center city based in China, radiating to the surrounding areas and facing the world.