CCTV News: According to data from the online platform, as of 18:39 on February 9, the box office of the film "Nezha: The Devil Child's Trouble" (including pre-sale) exceeded 8 billion yuan, becoming the 39th film in the world's film history. The box office exceeded 8 billion yuan, once again breaking the single market box office record! The great success of the movie box office has led to the explosion of the derivatives consumer market.

The Chinese animated film "Nezha: The Devil Child's Trouble in the Sea" is also "Nezha 2", on the 8th local time, the North American premiere was held at the TCL China Theater in Hollywood in Los Angeles, USA, and will be fully released in North American theaters on the 14th. It is reported that the pre-sales are currently very popular, with an attendance rate of more than 90%. Tickets for movies have been sold out for many popular movies, which is hard to find.

The popular box office of "Nezha 2" has stimulated its unlimited potential in the derivative market in all aspects. The transaction volume of various authorized peripherals such as official sets, cards, film cards, refrigerator stickers, badges, stickers, etc. continues to soar. The search and transaction growth of related products are explosive. The amount raised by an official figure crowdfunding project has exceeded 20 million yuan in less than half a month. The sales of Nezha series image authorized peripherals on the Taobao platform exceeded 50 million yuan on the 8th. The natural bond series of figure blind boxes exceeded 10 million in just 8 days after its launch.

The "hard to find a box" on the sales side also allows manufacturers to speed up production at full speed.

As of now, the cumulative sales of the Nezha series of food and play figures produced by the company have exceeded 200 million yuan, and the sales of the online platform have exceeded 8 million yuan.

The "sky" of the movie box office is thanks to its ceiling-level special effects production. The relevant production companies present a visual feast to the audience through professionalism and superb technology, and also inject new vitality into the animation film industry.

Ge Yi, the co-animation director of "Nezha: The Devil Child's Trouble", said: "I am also very satisfied. Finally, there is such an opportunity to make us work hard to amplify our Chinese things."

As the box office of "Nezha 2" reached the top, the music of Le Country Dong Song in Rongjiang County, Guizhou also became popular. More than 98% of the villagers in Le Village are Dong ethnic groups. There are 6 national intangible cultural heritages here, and 14 market entities mainly based on cultural and tourism. Dong ethnic culture and historical stories are gradually being excavated.

Yang Xiangni, founder of Guizhou Wule Change Orchestra, said: "The whole film is sung by us except for some of the vocals of Humai. The opening song also has the scenes of the Dragon King appearing and the blooming of Baolian, which use our lyrics and singing methods. I really like our national culture and it is full of motivation to do it."

After the release of "Nezha 2", Chengdu created offline scenes such as giant Nezha sculptures and light shows, becoming a local internet celebrity check-in place, directly driving cultural and tourism consumption. From "single box office drive" to "diversified value mining", movie IP is providing more vitality to the cultural market.