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Where to go during the May Day holiday? Cultural and tourism in various places "bloom multiple points" unlocks many "new ways to play"
2025-05-14 source:CCTV.com

CCTV News: The May Day holiday will be held in less than two weeks. Data from online travel platforms show that the number of domestic travel bookings increased significantly during the May Day holiday. Among them, the number of bookings for "packaged" tourism products such as self-driving tours, free travel, and group tours has increased particularly significantly.

Online travel platform data shows that for 5-day holidays, tourists tend to book long-distance and short-distance trips in China. As of now, the latest bookings during the May Day period account for 40% and 28% respectively. Among the popular destinations for domestic travel, destinations such as Beijing, Guangzhou, Shanghai, Sanya, Nanjing, Zhuhai, Hangzhou, Chengdu have attracted more tourists' attention. The popularity of theme park booking continues to grow. Among them, theme parks such as Guangzhou Chimelong Wildlife World, Beijing Global Resort, and Shanghai Disney Resort are favored by parent-child families and young users. The "hotel + ticket" package booking for related theme parks is very popular. Data shows that as of mid-April, the growth rate of cultural and tourism bookings during the May Day holiday in major tourist provinces such as Xinjiang and Guizhou exceeded 50%. Since early April, the search volume of "May Day tourist attractions" has increased by 167%, and the popularity of five-star hotels has increased by nearly 40%. Young people born in the 2000s have become the most active group of people searching for "May Day" tourism, accounting for nearly 30%.

Flower viewing route + low-altitude sightseeing rural tours create diverse experiences

Want to avoid crowds and enjoy the quiet natural scenery during the May Day holiday? The Ministry of Culture and Tourism has launched 32 rural tourism routes, either wandering in the sea of ​​flowers, experiencing folk customs, or low-altitude sightseeing. There is always one suitable for you.

In late spring, the Binhu flower sea in Gaochun District, Nanjing is in the flowering season. The large butterfly flowers, flower and diamond grass complement each other with the landscape of Gucheng Lake, attracting many tourists to stop and watch. There are also parent-child recreation areas such as wetland zoo and golden sand beach in the scenic area. Visitors can overlook the bamboo sea of ​​Youzi Mountain and the terraces of Chunqing Tea Garden. In the spring folk experience area, tourists can also participate in activities such as picking fresh leaves, making spring tea by hand, and digging spring bamboo shoots. According to statistics, since the opening of the Gaochun section of the rural tourism route "Shuiyun Jiangsu Free Flower Appreciation" has received 392,000 tourists during the Qingming Festival, an increase of 43.9% year-on-year. The scenic spot has expanded short-distance tour consumption scenarios by adding mountain flower art season performances, flower sea theme catering, low-altitude sightseeing and other projects.

Creative + Science and Technology Industry Heritage transforms into a "cultural and tourism landmark"

In addition to enjoying the natural beauty, feeling the "new scenery" that integrates industry and tourism across the border is also a travel choice for the "May Day" holiday.

Located in Tangshan, Hebei, Kailuan Group, its predecessor was the Kaiping Coal Mine, which was built in 1878. The first mechanized mine in mainland China was born here, and China's first self-built steam locomotive, the Long Locomotive, was built, and the first domestic standard gauge railway was laid. Relying on Kailuan’s profound history, Kailuan National Mining Park has completed the transformation from a “black sea of ​​coal” to a “cultural and tourism landmark”, and the deep underground tunnel has transformed into an immersive experience area.

Now, Kailuan Group, known as the "source of China's modern industry", transformed its old factory into a museum community through the cross-border integration of "industry + cultural tourism", attracting tourists from all over the world. Walking into the 1,500-meter-long underground lane and observing the coal mining process in different historical periods, the profound heritage of industrial civilization bursts out with unique cultural charm. Qixin Cement Plant, the birthplace of China's cement industry, has now transformed into the first cultural and creative industrial park with the theme of cement industry in China. From the cement factory with a roaring sound of the machine to the cultural and tourism landmark that receives more than 400,000 people per year, Qixin has completely retained 26 sets of industrial equipment and 24 historical buildings through the transformation of "repairing the old as the old", and each old object tells the vicissitudes of China's national industry development.

From the birthplace of China's first barrel of cement to the underground coal mine, Tangshan empowers creativity and technology to "live" the industrial heritage, attracting tourists from all over the world to explore the historical context of industrial civilization.

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